Privacy Policy

Last updated: January 2026

Introduction

PickSmart.ai ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard information when you visit our website at picksmart.ai.

Information We Collect

Automatically Collected Information

When you visit PickSmart.ai, we may automatically collect:

• Usage Data: Pages viewed, time spent, clicks on laptop listings and "Buy Now" buttons
• Device Information: Browser type, operating system, screen resolution
• Location Data: Country-level geographic data (used to show region-appropriate laptop prices)

Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Essential Cookies: To remember your region selection and session preferences
• Analytics Cookies: Google Analytics (GA4) to understand how visitors use our site
• Advertising Cookies: Google Ads conversion tracking to measure ad effectiveness
• User Experience Cookies: Microsoft Clarity for heatmaps and session recordings to improve our interface

You can manage cookie preferences through our cookie consent banner that appears on your first visit. You may also disable cookies in your browser settings.

How We Use Your Information

We use collected information to:

• Display laptop listings relevant to your region and preferences
• Improve our website design, features, and user experience
• Analyze traffic patterns and usage trends
• Measure the effectiveness of our advertising campaigns

Third-Party Services

We use the following third-party services:

• Google Analytics (GA4): Web analytics - Google Privacy Policy
• Google Ads: Advertising conversion tracking - Google Privacy Policy
• Microsoft Clarity: User behavior analytics - Microsoft Privacy Statement
• Amazon Associates: Affiliate links - Amazon Privacy Notice

Affiliate Links

PickSmart.ai participates in affiliate programs, primarily Amazon Associates. When you click a "Buy Now" link and make a purchase, we earn a commission at no additional cost to you. See our Affiliate Disclosure for full details.

Data Retention

We do not store personal user data on our servers. Analytics data is retained by our third-party analytics providers according to their respective retention policies. Session cookies expire when you close your browser.

Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Opt out of cookies and tracking (via our cookie consent banner)
• Object to data processing for direct marketing

GDPR Compliance (EEA Users)

For users in the European Economic Area, we implement Google Consent Mode v2. Analytics and advertising cookies are denied by default until you provide consent.

Children's Privacy

PickSmart.ai is not directed at children under 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

Contact Us

If you have questions about this privacy policy, please contact us through our feedback form available on the main site.